Chart of the Day: Democrats and the White Working Class

Here’s a chart for you to ponder over:

Between 1992 and 2008, the identification of the white working class with the Democratic Party stayed pretty stable. No matter who the presidential candidate was—Clinton, Gore, Kerry, or Obama—they were about evenly split beween identifying Democratic and identifying Republican.

That was true all the way up to 2008, when Obama was first elected. But then the white working class suddenly defected to the Republican Party in huge numbers. By 2010, net Democratic ID was -12 percent. By 2012 it was -14 percent. By 2015 it was -22 percent. And by 2016 it was -25 percent.

This all started in 2010, so it wasn’t caused by Mitt Romney. The second plummet started in 2014, so it wasn’t caused by Donald Trump. Fox News got its start in 1996, so it seems unlikely that they were the proximate cause. So what’s your guess? What happened between 2010 and 2015 that suddenly caused the white working class to abandon the Democratic Party in large numbers?

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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