Amazon Isn’t Looking for a Second Headquarters. Or a Third.

Amazon HQ in London, one of many headquarters buildings Amazon already has.Amazon

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Here’s the latest on Amazon’s Great Headquarters Search:

After conducting a yearlong search for a second home, Amazon has switched gears and is now finalizing plans to have a total of 50,000 employees in two locations, according to people familiar with the decision-making process.

The company is nearing a deal to move to the Long Island City neighborhood of Queens, according to two of the people briefed on the discussions. Amazon is also close to a deal to move to the Crystal City area of Arlington, Va., a Washington suburb, one of the people said. Amazon already has more employees in those two areas than anywhere else outside of Seattle, its home base, and the Bay Area.

I wonder how many people understand that Amazon is just playing everyone here? They aren’t going to have two headquarters. They aren’t going to have three headquarters. And there are plenty of places where they can hire enough tech workers to fill out a 50,000-person office without having to split in two.

What they’re most likely to do, eventually, is simply have different parts of the business run from different places. Maybe retail will be run from Seattle, AWS will be run from Arlington, and Whole Foods will be run from Long Island City. Or something. There’s nothing unusual about this, and it doesn’t mean that Amazon has “three headquarters,” even if they make sure that all three campuses have a nice big corner office reserved for Jeff Bezos at all times.

So let’s cut the crap. Amazon is expanding, full stop. Eventually they’ll probably reorganize and start shuffling people around. That’s about it except for the vast amount of PR they’ve gotten from all this.

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We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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