Amazon Isn’t Looking for a Second Headquarters. Or a Third.

Amazon HQ in London, one of many headquarters buildings Amazon already has.Amazon

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Here’s the latest on Amazon’s Great Headquarters Search:

After conducting a yearlong search for a second home, Amazon has switched gears and is now finalizing plans to have a total of 50,000 employees in two locations, according to people familiar with the decision-making process.

The company is nearing a deal to move to the Long Island City neighborhood of Queens, according to two of the people briefed on the discussions. Amazon is also close to a deal to move to the Crystal City area of Arlington, Va., a Washington suburb, one of the people said. Amazon already has more employees in those two areas than anywhere else outside of Seattle, its home base, and the Bay Area.

I wonder how many people understand that Amazon is just playing everyone here? They aren’t going to have two headquarters. They aren’t going to have three headquarters. And there are plenty of places where they can hire enough tech workers to fill out a 50,000-person office without having to split in two.

What they’re most likely to do, eventually, is simply have different parts of the business run from different places. Maybe retail will be run from Seattle, AWS will be run from Arlington, and Whole Foods will be run from Long Island City. Or something. There’s nothing unusual about this, and it doesn’t mean that Amazon has “three headquarters,” even if they make sure that all three campuses have a nice big corner office reserved for Jeff Bezos at all times.

So let’s cut the crap. Amazon is expanding, full stop. Eventually they’ll probably reorganize and start shuffling people around. That’s about it except for the vast amount of PR they’ve gotten from all this.

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Owned by no one—except you.

We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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