Here’s something a little different. Last Thursday, as usual, I was casting around for something to do on Evil Dex Night, and I decided to see if I could get a picture of the moon setting over the water. The best nearby place for that is Laguna Beach, where the moon sets behind some rocks, not just over a vast, empty ocean. This is what I got.

I was a little south of Treasure Island Beach, shooting as far away as I could get from the rocks with the longest zoom setting I could use. If you’re wondering why the rocks are so bright, it’s because there’s a light on the beach that shines in that direction. At first this annoyed me, but a little before midnight the light shut off and I discovered that I couldn’t take any pictures at all without it. Not only was the exposure all but impossible, but I couldn’t even focus the camera with no light. This is the price you pay for a supernaturally long zoom lens: “infinity” wanders around as you change the focal length, and you have to find it manually if it’s too dark for autofocus to work. Unfortunately, if it’s too dark for autofocus, it’s usually too dark for manual focus too. The LCD screen is just too noisy.

Luckily, I took this one while the light was still on and the moon was just high enough for the autofocus to lock onto. The reason it’s in black-and-white is not because I planned it that way. It’s because, for some reason, the picture looks hideous in color. I’m not quite sure why. Maybe I just didn’t play around with it enough.

November 16, 2018 — Laguna Beach, California

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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