I drove up Ortega Highway yesterday for reasons I’ll tell you about someday, but I missed my exit and ended up driving nearly out to Lake Elsinore. As you may know, Lake Elsinore is the site of our latest superbloom, which created traffic jams 20 miles long over the weekend. I had no intention of going anywhere near it—and no interest in the superbloom anyway—so I was taken by surprise when I looked out my window and suddenly got a look at it.

I’m here to tell you that it was breathtaking. I was about 2,000 feet up and a few miles away, and the view was just stunning. As a camera guy I rarely say this, but pictures don’t do it justice. In real life it’s far more impressive than any pictures I’ve seen.

Needless to say, this didn’t stop me from taking lots of pictures anyway. In fact, I took so many that I’m going to share no fewer than five superbloom pictures with you today. First off, here’s a wide panorama of the entire vista from the Ortega Highway:

March 18, 2019 — Lake Elsinore, California

Panoramic shots don’t work too well in the limited space of this blog, so here’s another one that’s been cropped more tightly:

March 18, 2019 — Lake Elsinore, California

Here’s a closeup—which is to say, a telephoto shot of the hillside:

March 18, 2019 — Lake Elsinore, California

Here’s another closeup of a hillside covered not just in golden poppies, but also some kind of yellow plant. Maybe mustard?

March 18, 2019 — Lake Elsinore, California

Finally, here’s my favorite, a shot of the superbloom with some snowy peaks in the background:

March 18, 2019 — Lake Elsinore, California

This is almost certainly not the superbloom at its photographic best, since these pictures were taken when the sun was high in the sky. I’m tempted to go back later this week in the early morning, but I suspect I won’t get around to it.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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