Here in Southern California, the word of the day is mustard. Evil, invasive black mustard. The hills are covered in the stuff, and although it’s kind of pretty it poses big problems. The first is that it pushes out native plants and takes over entire fields. The second is that in another month or two it will all die, leaving terrific fuel for wildfires. We would love to get rid of the stuff, but there’s no easy way to do it.

In the meantime, here are pictures of a local hill covered in mustard. I chose it because it has a nearby palm tree, which gives it a very California touch. The bottom two pictures give an idea of what it looks like close up.

April 3, 2019 — Orange, California
April 3, 2019 — Orange, California
April 20, 2019 — Laguna Coast Wilderness Park, Orange County, California
March 29, 2019 — Black Star Canyon, Orange County, California

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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