A Trip Down Memory Lane: Campaign 2000 and Al Gore’s Earth Tones

Dartmouth College

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Just to get this straight up front, I’ve told Bob Somerby that I think he obsesses too much about the Al Gore campaign in 2000. So he knows how I feel. And in fairness, he does it way less than he used to.

But I admit that sometimes it’s useful to remind everyone of what things were like back then. Today Somerby does that, and it’s worth reading. It’s especially worth reading if you’re under, say, age 30 and don’t have any personal memories of that era. You can read it by clicking here.¹

I’m not even sure what lesson to draw from this. That the national political press is actually better today than it used to be? That it’s been unhinged for a long time? That stuff like this is why Donald Trump became president 16 years later? Decide for yourself.

¹And this is just a tiny smidgen of the whole story. There’s nothing in this particular post about Love Canal or inventing the internet or Love Story or any of that. But you can always google for more if you want.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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