Reanimated James Dean “Not a Marketing Gimmick”

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As you may have heard, an upcoming film set in the Vietnam era will star James Dean, brought back to life through the magic of CGI. Not everyone was thrilled by this news, and today the filmmaker begged for sympathy:

“We don’t really understand it. We never intended for this to be a marketing gimmick,” director Anton Ernst tells The Hollywood Reporter in response to negative criticism on Dean’s posthumous casting.

If there is a God, Ernst should be struck down where he stands. Is there a single person on the planet who thinks this was anything other than a marketing gimmick?

I dunno. Maybe this is the Trump influence at work. In the past, you had to make your lies at least superficially plausible, but Trump has taught us that this isn’t necessary. In fact, the dumber the lie the better.

Still, this is not as bad as it could be. In another decade or so, the big marketing gimmick will be to use an actual human being to play a small role in a movie. Probably a Kardashian or something.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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