April 30, 2020

Let’s Dial Back the Elon Musk Coverage, OK?

Ding Ting/Xinhua via ZUMA

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Periodically the press anoints someone as worthy of nonstop coverage. Sarah Palin had that honor long after most losing VP candidates have drifted back into obscurity. (Quick: who was Hillary Clinton’s running mate?) Still, Palin was a former VP candidate. More recently Donald Trump has had that honor, which is arguably defensible since he’s the president of the United States.¹

But why Elon Musk? He doesn’t get Trumpesque coverage, but still, every single thing the guy does or says makes the news. Maybe not on the front page, but somewhere, and I don’t get it. He runs a couple of interesting little companies and he’s got a big mouth that writes checks his IQ usually can’t cash, but that’s about it. Is he really that fascinating?

¹Right? I have to rattle my brain a little bit every time I write that sentence.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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