I have a job for someone with video skills. A recent survey reports that men who don’t wear masks feel that “face masks make them look weak and uncool.” These are ordinary men, not the lunatics with guns outside the Michigan statehouse, and their behavior can be changed. What I’d like to see is a PSA that can blanket the country. It would be simple.

Part 1 would be this video or something similar, which shows how wearing a mask affects the airflow from a cough or sneeze:

Part 2 would explain that you might have coronavirus even if you feel perfectly healthy. Half of all people with COVID-19 have no symptoms, and many of the rest have only mild symptoms. So you might be passing along the virus without even knowing it. If you wear a mask, the life you save might be your neighbor’s, or your pastor’s, or the kids in the 4-H club that you work with. Given the target audience, maybe the PSA should even include a clip of President Trump telling everyone to wear masks:

Needless to say, you’d want to cut off this clip after about five or ten seconds. There’s no need to include Trump’s obvious distaste for the idea.

Anyway, that’s it. Have it narrated by Clint Eastwood or Bruce Willis or some other right-leaning tough guy. Add another few seconds of intro and outro, along with a nifty slogan, and you’re done. Anyone want to take a rough crack at this?

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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