When Football Is a Money Loser, Suddenly the Players Come First

Exciting MAC action in the Before Times.Kyle Okita/CSM via ZUMA

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A major college conference has canceled its fall sports:

The Mid-American Conference postponed its football season, the conference announced Saturday, becoming the first Football Bowl Subdivision league to decide not to hold games this fall because of the novel coronavirus pandemic.

….“The decision is grounded in the core values of the Conference that prioritize student-athlete well-being, an area the MAC has traditionally taken a leadership role,” Commissioner Jon Steinbrecher said in a statement.

That’s a breath of fresh air, isn’t it? It’s good to see a college sports conference putting its athletes first even if it means losing—

Many MAC schools rely on the revenue generated through guarantee games — when a Power Five school pays another program to play it during the nonconference schedule. Most of these games have been canceled because all of the Power Five leagues have chosen to play one or zero nonconference games this season.

Ah, I see. Without any of these guarantee games, football suddenly becomes a money loser for MAC schools. And just as suddenly, the well-being of the players becomes paramount and the season is canceled. Got it.

UPDATE: The Big Ten has canceled its football season too. I’m sure all the other dominoes will now fall as well.

With no fans in the stands, I imagine that football is a money loser even for Power Five schools. That probably made it a lot easier to do the right thing.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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