Fat Land

Fat Land: How Americans Became the Fattest People in the World<br> By Greg Critser | Houghton Mifflin. $24.

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Fat Land is a slick, state-of-the-nation alert, a media-savvy polemic aimed at what journalist Greg Critser believes to be the source of much of this country’s obesity problem — permissiveness. As a nation, 65 percent of us are overweight, with 1 in 5 considered medically obese. We exercise frightfully little, gobble an ever-wider array of junk food, and, worst of all, we are passing this behavior on to our children — who face increasing fast food consumption and decreasing physical activity right on school property.

Though he sometimes gets bogged down in scientiÞc minutiae, Critser cleanly skewers several root causes of obesity, including the American love affair with “supersizing” — a whopping 25 percent of our fast food purchases are now jumbo-size — and the shortsighted policies of Earl Butz, Nixon’s secretary of agriculture, which infused our food supply with palm oil and high-fructose corn syrup.

Critser is at his most lucid describing how even mild interventions can have significant impacts on our obesity. “How we get out of hell,” he concludes in this folksy call to arms, “depends not upon prayer, but rather upon a new sense of collective will — and individual willpower.”

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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