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Ronald McDonald and Michael Moore would certainly agree that it doesn’t
hurt to look like a clown when you’re peddling your product to the masses. And so would Morgan
Spurlock, whose highly marketable Moore-style film documents his month long, all-McDonald’s
diet.

Morning, noon, and night, Spurlock chows down at the Golden Arches,
accepting “Supersizing” when offered. On day two of the adventure (“Every eight-year-old’s dream,”
he says), our hero spews his drive-thru lunch out the window of a minivan. Along the way, Spurlock
discovers a kinky hair in his McSundae; finds that, at least among first-graders, Ronald may be
more famous than Jesus; and struggles to land an interview with the CEO whose corporation’s caloric
cuisine causes him to gain 17 pounds in 12 days.

This is funny stuff—and deadly serious, too. Its message may
already have gotten through to corporate headquarters: In March, McDonald’s announced it is phasing
out Supersizing. But the real question is whether Spurlock’s little movie can reach the supersize
folks his camcorder captures largely from the shoulders down. No doubt, most of them lack the slumming
filmmaker’s close medical supervision, not to mention his awareness of de facto corporate food
poisoning. Spurlock, meanwhile, plays his blood tests and weight gain almost purely for laughs.
Ironic that a critic of the fast-food industry would pack his product with superfluity at the expense
of substance.

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We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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