January/February 2012 Issue

The 99 Percent Solution

The evolution of the slogan heard ’round the world.


July 13 Adbusters proposes Occupy Wall Street.
August 9 OWS supporters in New York City hold a meeting for “We, the 99%.”
September 8

We Are the 99 Percent Tumblr launches.
September 17 Occupy Wall Street protesters take Zuccotti Park.
October 3

#OccupySesameStreet Twitter hashtag takes off.
October 5 Anti-OWS We Are the 53% Tumblr mocks the 47 percent who supposedly don’t pay taxes (not true).
October 6 Joe Biden slams banks on behalf of “99 percent of the American people.”
October 6

Rush Limbaugh declares occupiers “perpetually lazy, spoiled rotten, 99 percent white kids.”
October 7 Trademark applications are filed for “I Am the 99%” and “We Are the 99%.”
October 7 “The 99% Declaration” calls for national general assembly.
October 10 Mitt Romney says, “I worry about the 99 percent.”
October 11 We Are the 1 Percent: We Stand With the 99 Percent Tumblr launches. Actually, You’re the 47% Tumblr pokes fun at the 53-percenters.
October 14 We Are the 1%, Bitches Tumblr launches.
October 15 We Are the 99 Purrcent cat-themed Tumblr launches.
October 16 White House spokesman says Obama will represent “the interests of the 99 percent of Americans.”
October 17

Awwccupy Wall Street baby-themed Tumblr launches.
October 17 Trademark application is filed for “Part of the 1%.”
October 21

Trademark application is filed for “The words ‘occupy this’ with an arrow pointing down.”

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Investigative journalism, like the story you just read, takes time to do. Months of research. Weeks of writing, editing, and fact checking—and putting together the photography, art, video, and audio that tell the stories in a new way, illuminating new perspectives and voices

We can afford to take that time because we don’t report to an oligarch or corporation with a special agenda. We report to you, and for you. That’s why we unabashedly pursue the truth and relentlessly shine a light into the darkness.

In this month’s Summer Membership Drive, we’ve got to raise $200,000 to support more crucial investigations. This is a pivotal moment in our nation, with democracy on the line, and we can only do this work because readers like you step up. Every donation, of any amount, makes a difference here. We cannot do this work without you.

So, we’re asking: Will you support independent journalism that demands those in power answer for their actions?

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