“Now Is No Time to Quit”: That's my latest column, where I explain why, even now—even as we just watched the institutions of fact-finding fold—I believe the truth will prevail. But it's going to take persistence, which is why I also hope you'll pitch in even just $5 a month to help us reach our goal of $30,000 in new monthly donations this fall.
Monika Bauerlein, CEO
“Papa Says It’s Safe”: 20 Astounding Gun Ads
The firearms industry sure knows how to tempt its audience.
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Advertisements for guns have long been used to stoke fear, offer a little testosterone boost, or give the potential owners—particularly the core target audience of young men—a taste of the good life as a cowboy, cop, soldier, or videogame combatant. Here are some samples through the years beginning with Bushmaster, manufacturer of the rifle allegedly used in the Newtown school shooting.
Bushmaster rifle ad in, where else, Maxim. Bushmaster
It’s all about progress. Bushmaster
Start ’em young. Mattel
How many people buying a Sig would be stoked to win a Smart Car?
Yes, there is a gun-maker called Savage Arms, and this is its logo. Savage Arms
Buy NOW, or else. USA Ammo
You’re welcome, ladies. Taurus
Your trusty revolver vs. the well-dressed criminal. Smith & Wesson
The “home protection” theme goes way back. Smith & Wesson
On the other hand, safety used to be more of a marketing pitch. Colt
The original Homer Simpson bowling ball gift. Colt
Start him right. Winchester
…okay, start ’em REALLY young. “Papa says it won’t hurt us.” Iver Johnson
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THE TRUTH WILL PREVAIL, EVEN NOW. It's been a tough several weeks for those who care about the truth, but we hope you'll read why now is no time to quit—and why we need to raise $30,000 in new monthly donations this fall. The erosion of truth we're seeing is downright dangerous, and we're in this fight for the long haul. Join us.
THE TRUTH WILL PREVAIL, EVEN NOW. It's been a tough several weeks for those who care about the truth. Read why now is no time to quit, and please support MoJo with a tax-deductible donation today.