Interactive SOTU Transcript: How Twitter Responded During Every Moment of Last Night’s Speech

Spoiler: Obama’s “Mad Men” reference was the most-tweeted moment.

The folks over at Twitter have culled their massive data set of user reactions to the State of the Union and put together this nifty visualization of last night’s speech. On top, you’ll see a timeline of the speech with the volume of tweets at any particular moment reflected by the width of the color bar. The big spike in the middle is for Twitter users’ apparent enthusiasm for the President’s Mad Men reference. The timeline is divided into nine different subject areas (health care, budget, jobs, etc.), each of which pull from a set of keywords germane to that issue. You can also take a deeper dive by scrolling down the speech text to see which moments of the speech resonated with which parts of the country in the map to the right. In other words, see how Idaho zigged when the rest of the country zagged! And don’t fret, once you’re through playing here we’ve got some old-fashioned punditry from Kevin Drum and David Corn to soothe your Twitter-addled brain.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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