This Chinese Laundry Detergent Commercial Is Going Viral for All the Wrong Reasons

Blatant racism is not a good look.


It’s no secret that one part of Asian beauty standards involves valuing, even coveting, light skin—a look that’s promised by countless products pledging to brighten one’s pigmentation. The combination of existing biases and commercial exploitation translates into negative attitudes towards dark-skinned people remaining a serious problem throughout many Asian countries. But this new commercial from the Chinese laundry detergent brand Qiadobi still manages to ratchet up the shock value by doing what many describe as blatant pandering to racism.

The ad begins with a Chinese woman doing the laundry when a black man covered in stains appears on the scene. As the two exchange flirtatious glances, the woman beckons for the man to come closer. Stopping short of embracing one another, the woman suddenly grabs him and forcibly stuffs him into the washing machine with the detergent at hand. Once the wash is complete, the black man emerges transformed: he is no longer a black man but a freshly-scrubbed Asian man.

The woman is visibly delighted with the results.

The ad has since gone viral, and American media companies are joining the chorus of condemnation of the company, not just for the offensive ad but for the entire premise behind it. 

(h/t The Root)

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate