How a Black Psychiatrist Shaped “Sesame Street” As a Tool Against Racism

Chester Pierce encouraged the show creators to portray an integrated society.

Sesame StreetAlbum/Entertainment Pictures/Zuma

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Welcome to Recharge, a weekly newsletter full of stories that will energize your inner hellraiser. See more editions and sign up here.

Sesame Street is celebrating its 50th anniversary this year. The rush of stories and social posts about the iconic children’s TV show has inspired numerous stories about Muppets and cast members.

Few, however, noted the role of Dr. Chester Pierce, a psychiatrist and Harvard Medical School professor who was instrumental to the show’s early development and vision.

In 1969, Pierce signed up to be a senior adviser to Sesame Street creators Joan Ganz Cooney and Lloyd Morrisett. The founding president of the Black Psychiatrists of America, Pierce blamed television for furthering racist tropes, but also saw the medium as an opportunity to break those stereotypes, according to Undark Magazine.

Sesame Street was originally conceived as a show that would bring remedial education into the homes of disadvantaged kids. But Pierce recognized the show’s potential and pushed for it to include a multi-ethnic “neighborhood” with people of color as role models. Amid the assassination of Martin Luther King Jr., and the riots spurred by racial inequity, this vision seemed especially crucial.

Radical for its time, Sesame Street presented an integrated society where everyone was treated with respect. People of color, such as Gordon, the show’s teacher, and his wife, Susan, were authority figures. That reinforcing message was as important as learning the alphabet and numbers.

“Early childhood specialists have a staggering responsibility in producing planetary citizens whose geographic and intellectual provinces are as limitless as their all-embracing humanity,” Pierce said in 1972.

Pierce fought racism his entire life, including as a Harvard undergraduate, when he became the first black student to play in a major college football game at an all-white university south of the Mason-Dixon Line, at the University of Virginia.

Pierce died in 2016, but his spirit of inclusion lives on in the most successful children’s show of all time.

Readers, did Sesame Street help you think differently about race and community as a kid? Do you think its lessons stuck with you as an adult? Let us know at recharge@motherjones.com.

Here are some more Recharge stories to get you through the week:

  • A singular kindness. She was at a Starbucks ordering a tall coffee with a pump of mocha. Then she saw a flyer asking for a kidney from a donor with her blood type: O-positive. Before she left, Catherine Pearlman decided she would sign up. Last month, she and her recipient, Eli Valdez, checked into Ronald Reagan UCLA Medical Center. Afterward, they wore matching “STRAIGHT OUTTA KIDNEY SURGERY” T-shirts, designed by Eli’s wife, Monica. Pearlman emphasized that while she helped Eli, she also said she did it to be true to her own ideals. “I can’t improve the lives of all who suffer. However, I can help one man have a better life,” Pearlman wrote in an op-ed. “I hope this one act moves others to find a way in their own lives, in whatever way makes sense, to perform their own acts of kindness.” (Los Angeles Times)
  • Family transcends border. For much of their lives, Sarai Ruiz and her mom have tried to keep their family together. When Sarai was four, her dad was deported to Mexico. She and her mom, both US citizens, moved from Wisconsin to Laredo, Texas, then across the border to Nuevo Laredo, Mexico, while Sarai attended high school in Texas. When Sarai graduated in May, her dad was not allowed to attend, so she walked, in cap and gown, to meet him at the border bridge after her ceremony. “I knew my father would never see me walk to get my diploma, but today I’d thought I’d surprise him by crossing the bridge so he could see me with my cap and gown,” she wrote on Facebook. After the hug, captured on a Facebook video that went viral, her dad said: “Nobody could ever separate us, only God.” (CNN)
  • Changing the language. When Meaza Ashenafi began fighting sexual harassment in Ethiopia, the term didn’t even exist in Amharic, the nation’s primary language. Ashenafi, a lawyer, decided to create the term. She began prosecuting those accused of it and building the nation she wanted to live in. When a new government took power in April and offered her the role of chief justice, Ashenafi warned her superiors she would push for more change. “I told them, ‘If they want business as usual, I’m not the right person for this job.’” (Christian Science Monitor)
More Mother Jones reporting on Recharge

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate