How a Black Psychiatrist Shaped “Sesame Street” As a Tool Against Racism

Chester Pierce encouraged the show creators to portray an integrated society.

Sesame StreetAlbum/Entertainment Pictures/Zuma

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Sesame Street is celebrating its 50th anniversary this year. The rush of stories and social posts about the iconic children’s TV show has inspired numerous stories about Muppets and cast members.

Few, however, noted the role of Dr. Chester Pierce, a psychiatrist and Harvard Medical School professor who was instrumental to the show’s early development and vision.

In 1969, Pierce signed up to be a senior adviser to Sesame Street creators Joan Ganz Cooney and Lloyd Morrisett. The founding president of the Black Psychiatrists of America, Pierce blamed television for furthering racist tropes, but also saw the medium as an opportunity to break those stereotypes, according to Undark Magazine.

Sesame Street was originally conceived as a show that would bring remedial education into the homes of disadvantaged kids. But Pierce recognized the show’s potential and pushed for it to include a multi-ethnic “neighborhood” with people of color as role models. Amid the assassination of Martin Luther King Jr., and the riots spurred by racial inequity, this vision seemed especially crucial.

Radical for its time, Sesame Street presented an integrated society where everyone was treated with respect. People of color, such as Gordon, the show’s teacher, and his wife, Susan, were authority figures. That reinforcing message was as important as learning the alphabet and numbers.

“Early childhood specialists have a staggering responsibility in producing planetary citizens whose geographic and intellectual provinces are as limitless as their all-embracing humanity,” Pierce said in 1972.

Pierce fought racism his entire life, including as a Harvard undergraduate, when he became the first black student to play in a major college football game at an all-white university south of the Mason-Dixon Line, at the University of Virginia.

Pierce died in 2016, but his spirit of inclusion lives on in the most successful children’s show of all time.

Readers, did Sesame Street help you think differently about race and community as a kid? Do you think its lessons stuck with you as an adult? Let us know at recharge@motherjones.com.

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From the desk of Mother Jones CEO, Monika Bauerlein...

Newsrooms can be funded in many ways. One of the most controversial (and volatile) ways is by a for-profit corporation or a billionaire owner. We see it across the headlines on a weekly basis: the claw backs in public media, the gutting of The Washington Post, the bending over backwards to appeal to Trump and his allies.

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And so, we’ve been reader-funded for half a century. We rely on contributions from our readers—readers like you—whether it’s $50, or $15 a month, or whatever fits your budget. People give what they can, and every donation makes a difference for our newsroom, which has grown tremendously—in size and reach and renown—since its inception in 1976.

You may be wondering: What does it take to publish an investigation? And what does my donation actually fund? The answers are one and the same: It takes people, resources, and time. And that’s what your donation funds directly.

Every donation Mother Jones receives from readers fortifies our newsroom, whether we’re covering underreported scandals out of Washington, DC, or the most important news of the day. And right now, each donation will be doubled because of our $50,000 match. So when you make a donation—$5, $50, any amount—it’ll go twice as far.

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