I Want to Punch Baby Yoda and Science Backs Me Up

My friends think I’m out of my mind. But “cute aggression” is a real phenomenon.

Mother Jones Illustration; Shutterstock, Disney+

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Whenever I see Baby Yoda, I’m overcome with the urge to harm it.

Every time a Baby Yoda meme pops up on Instagram or Twitter, I want to punch it. I want to throttle it. I want to dropkick it the way Kyle punts his brother in South Park.

My friends think I’m out of my mind. Who can hate such a cute little creature? So, unsettled by the internet’s seemingly unanimous love for the tiny green breakout star of The Mandalorian, I began trying to articulate what it is about Baby Yoda that inspires in me not adoration but revulsion. I pitched my editors an anti-Baby Yoda screed.

The problem was that I hadn’t watched the show. In fact, the only Star Wars films I had seen were A New Hope and Rogue One, neither of which include the original, wrinkly Yoda we hold in such high esteem. I risked sounding like a geezer hating on the kids’ music without ever giving it a listen.

But when I watched The Mandalorian, I found nothing to hate in Baby Yoda. I had to concede that it was kind of cute. Still, I felt a shock of satisfaction when a scout trooper in the final episode enacted my desires and punched the little thing. What was going on?

I finally googled—I kid you not—“want to kill cute things.” To my relief, I happened upon a phenomenon that explained my feelings: cute aggression, a flash of aggressive thoughts in response to overwhelmingly cute stimuli. It’s the same feeling you might get when you see a cute baby and want to pinch its cheeks, or when a puppy is so cute you want to squeeze it. When I called Oriana Aragón, one of the researchers who first named the phenomenon at Yale, she said she knew that calls about Baby Yoda would start rolling in sooner or later.

Baby Yoda, she says, embodies the features we perceive as cute: big eyes, small nose and mouth, and a small body in relation to the head. “The more exaggerated those features are, the more people respond with this,” she says. “They make an appraisal, ‘Oh my gosh, it’s really cute,’ and then comes this next sort of behavioral response of wanting to squeeze or pinch or bite.”

But it has nothing to do with actually wanting to harm the cute thing, Aragón says. In fact, it occurs in about two thirds of people in response to overwhelming positive emotion.

Why the aggression? We can’t be sure. Aragón’s research suggests cute aggression is one of a class of expressions that are called dimorphous—having two different forms. These dimorphous expressions occur when an outward display of emotions doesn’t correlate with what people are actually feeling, like crying tears of joy. Evolutionarily, she says, cute aggression may be what she calls a “go” signal, a change in visual expression that shows to others that the person experiencing it wants to approach and get close to the cute thing—potentially giving mother and other caregivers a sign that they need to get ready to protect the cute subject.

Katherine Stavropoulos, a psychologist at the University of California, Riverside who has researched the neural mechanisms involved in cute aggression, says that the feeling could be a way for us not to become incapacitated by an overwhelmingly positive feeling toward a cute thing. Another explanation, she says, could be that cute aggression reminds us of babies’ fragility so we don’t actually harm them.

This feeling isn’t limited to humans and animals, either. For example, people find cars with rounded headlights and small grilles to be cute, Aragón says. So it’s no wonder that the phenomenon could apply to the species–neutral alien.

What’s more, Aragón says that people who experience cute aggression are also likely to experience other dimorphous expressions, including nervous laughter.

Guilty as charged.

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We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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