NRA head Wayne LaPierre at CPAC 2021Paul Hennessy/SOPA/Zuma

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In 2013, National Rifle Association head Wayne LaPierre and his wife traveled to Botswana’s Okavango Delta to hunt the now-endangered African bush elephant, which is the largest—and, after humans, perhaps most intelligent—land mammal in the world .

Video unearthed by The New Yorker and The Trace shows LaPierre shooting at an elephant three times, but failing to kill the animal. Later, his wife, Susan, kills an elephant with one shot, then, aided by a guide, cuts off the elephant’s tail and raises it in the air, proclaiming, “Victory!”

The couple were in Botswana to film “Under Wild Skies,” an NRA-sponsored TV show targeted toward hunters. The episode never aired, but footage of LaPierre’s adviser killing an elephant during a different expedition prompted outrage in 2013.

The video may upset you, but you can watch it—and read about all the gory details—here.

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We just keep seeing it happen: Newsrooms owned by billionaires and corporations are spinning their own narratives, overwriting the truth, following only stories that keep them in the pocket of those with even more power.

Not here. We’re not owned by anyone. We’re not part of any cult that demands our allegiance to a bottom line. We’ve spoken up and spoken out while other newsrooms changed their stories—or cut them altogether—to keep the C suite happy.

Our mission is to find the truth and amplify it. That’s why we’re independent, nonprofit, and, crucially, funded by readers. The investigations on our website will always be free to read, watch, and listen to, but our newsroom is powered by readers who pitch in what they can so we can keep asking the hard questions.

Can you chip in today?

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