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A Trump endorsement for former Sen. David Perdue didn’t sway Georgia voters in 2021, when the incumbent Republican lost to Democrat Jon Ossoff in a runoff election that helped hand control of the Senate to Democrats.

But second time’s the charm?

Perdue is now campaigning for governor against incumbent Republican Brian Kemp, whom Trump has disavowed ever since he refused to overturn the 2020 election results in Georgia. And Perdue, unlike Kemp, has Trump’s “complete and total endorsement.” 

To prove it, Perdue’s first campaign ad is Trump bashing Kemp and extolling Perdue’s virtues. “David Perdue is an outstanding man,” he says. “He’s tough, he’s smart, he has my complete and total endorsement.” Meanwhile, a series of imperatives flashes on the screen: “STOP STACEY. SAVE GEORGIA. VOTE PERDUE.”

Yes, this ad is literally just a video of Trump talking at a camera. Perdue is included only as stock photo.

I guess that’s one way to prove you’re a leader.

It’s unclear how far a Trump endorsement will take Perdue, but Trump is certainly confident in his campaign-boosting abilities. In a statement released today, Trump said, “The Failing New York Times refuses to acknowledge that the power of the Trump endorsement is far stronger today than ever before—it is virtually unblemished!”

It remains to be seen whether a fairly popular incumbent or a Trump-backed former senator would fare better against Stacey Abrams, the presumptive Democratic candidate who narrowly lost to Kemp in 2018. One thing’s certain: This is going to be an essential race to keep on eye on in the 2022 election cycle.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

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