May 25, 2023

Welcome to Hell

Cillian Sherlock/PA Wire/Zuma

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Last night, in a Twitter Spaces marred by glitches, Florida Gov. Ron DeSantis announced that he was running for president. Within hours, former President Trump took to Instagram with a seemingly AI-generated video so absurd that I had to double-check that it was in fact posted by @realdonaldtrump.

The video, laced with homophobic and anti-Semitic innuendo, sees Elon Musk, Ron DeSantis, George Soros, Klaus Schwab, Dick Cheney, Adolph Hitler, the devil, and the FBI in a fictional Twitter Space. In the video, DeSantis attempts to announce his presidential run but is interrupted by a babbling Soros, a coughing Cheney, a yelling Hitler, and an FBI representative who publicly wonders, “OK, so how are we gonna take out Trump, you guys?”

After DeSantis manages to spit out the words, “I’m running for fucking president, okay?” Trump’s voice—also seemingly AI-generated, despite coming from his own Instagram account—jumps in to make his 2024 presidential pitch: “The devil, I’m gonna kick your ass very soon. Hitler, you’re already dead. Dick Cheney, sounds like you’ll be joining Hitler very soon. Klaus Schwab and George Soros, I’m putting both your asses in jail. And Ron DeSanctimonious can kiss my big beautiful 2024 presidential ass.”

The video is a preview of a 2024 Republican primary that will see DeSantis and Trump rolling around in the muck, using whatever memes are at their disposal to score internet points and, hopefully, votes. If there was ever a time when presidential races were dignified and respectful, well, that’s long in the rearview. Welcome to 2024. Welcome to hell.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

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And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

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