March/April 1994 Issue

Calgene Inc.

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At issue

Dubbed “Frankenfood” by the Pure Food Campaign, Calgene’s Flavr Savr tomato could be the first of hundreds of genetically altered foods to reach supermarket shelves. Boycotters fear that genetic tinkering in plants and animals could trigger harmful environmental reactions and may be hazardous to human health.

Impact

Started in 1992, the campaign claims 150,000 consumers, 100 food manufacturers and distributors, and 2,000 chefs. A Calgene spokesperson says that the FDA’s approval will show there are no risks. Besides, he adds, “Consumers have zero awareness of Jeremy Rifkin”–the brains behind the boycott.

Next Company . . .

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Thank you!

We didn't know what to expect when we told you we needed to raise $400,000 before our fiscal year closed on June 30, and we're thrilled to report that our incredible community of readers contributed some $415,000 to help us keep charging as hard as we can during this crazy year.

You just sent an incredible message: that quality journalism doesn't have to answer to advertisers, billionaires, or hedge funds; that newsrooms can eke out an existence thanks primarily to the generosity of its readers. That's so powerful. Especially during what's been called a "media extinction event" when those looking to make a profit from the news pull back, the Mother Jones community steps in.

The months and years ahead won't be easy. Far from it. But there's no one we'd rather face the big challenges with than you, our committed and passionate readers, and our team of fearless reporters who show up every day.

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