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. . . next luminary . . .

Clinton has to show balls. He needs to be magisterial and mysterious like JFK could be. He has to stop jogging in those stupid shorts and playing instruments. Our national father figure needs gravitas, [but] he’s pitched himself as the kid brother. He can’t be showing up in his shorts and be in the seat of Washington and Lincoln.

Clinton could grab a huge constituency toward the center. I voted for him, and I’d listen if he wouldn’t be p.c. Clinton could run against Republicans by standing for the future, presenting a vision of America. He’s used that rhetoric. Great divisions have to be healed. Get away from biased victimization and get the races working together. He has to use the pulpit against the victim culture. He has to seize hold of the office and use guile and images and manipulation, all of which he has done so poorly.

He’s a salesman for himself and can’t separate the desire to please from the desire to get things done and establish a constituency. He’s great on the stump because he gets right away what an audience wants to hear.

But now he’s overexposed. He becomes just a boring guy if he’s on all the talk shows.

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WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

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