Smoked Out

The tobacco industry huffed and puffed at us in 1979. Today, even though it’s still intimidating journalists and lavishing money on legislators, the industry is in a more difficult spot.

Not long after Mother Jones was founded, the magazine faced a dilemma sure to rattle any publication striving for both journalistic integrity and commercial viability. Tobacco companies offered the fledgling journal a sizable and steady flow of cigarette ads.

The offer sparked a heated debate on the magazine’s editorial board, as members sought to balance devotion to free speech, fiscal reality, and their political consciences. “We knew what it was like to be shut out by the media,” recalls Editor in Chief Jeffrey Klein, then part of the five-member board. “The question was: Do we have a right to censor someone’s ad just because we believe they’re merchants of death?” In the end, board members voted 3 to 2 to accept the tobacco money, and to demonstrate the magazine’s independence, they also commissioned an exposé on the deadly effects of cigarettes.

Published in January of 1979, “Why Dick Can’t Stop Smoking” offered a scathing look at what writer Gwenda Blair called “one of the country’s most profitable and, in turn, most politically powerful industries.” Long before the current federal focus, Blair described nicotine as addictive. She also outlined how the industry uses campaign contributions to influence members of Congress and lucrative advertisements to “make most of the nation’s press afraid to print stories like this.”

As a professional courtesy, Mother Jones gave tobacco manufacturers advance notice of the cover story so they could pull their ads from the issue. Philip Morris, Brown & Williamson, and others responded by canceling their entire commitment: several years’ worth of cigarette ads. In a show of corporate solidarity, many liquor companies followed suit.


Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2019 demands.

We Recommend


Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.


Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.