Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


[EDITOR’S NOTE: This article originally appeared in the January 1979 issue of Mother Jones. It has not been textually altered in any way…thus, some of the facts and statements are now outdated.]

Poise, self-assurance, virility, masculine strength. That is what those male cigarette-ad models convey to us as they stroll city streets with ther women companions or round up cattle at the Marlboro Corral. Unlike most other corporations, cigarette companies have often chosen male models to tout their particular product. Whether this is to emphasize the robust flavor of the smokes, to associate cigarettes with virility or to inject a hint of subliminal phallicism, only the copy room knows for sure. But the end result is the same: the association of a butt in one’s mouth with the masculine ideal. However, there is a growing but little-publicized body of research that indicated the association between masculinity and smoking is just he opposite of what the ads imply: namely, a documented statistical connection between tobacco use and male impotence, lower testosterone count and sterility.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate