Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.


[EDITOR’S NOTE: This article originally appeared in the January 1979 issue of Mother Jones. It has not been textually altered in any way…thus, some of the facts and statements are now outdated.]

Poise, self-assurance, virility, masculine strength. That is what those male cigarette-ad models convey to us as they stroll city streets with ther women companions or round up cattle at the Marlboro Corral. Unlike most other corporations, cigarette companies have often chosen male models to tout their particular product. Whether this is to emphasize the robust flavor of the smokes, to associate cigarettes with virility or to inject a hint of subliminal phallicism, only the copy room knows for sure. But the end result is the same: the association of a butt in one’s mouth with the masculine ideal. However, there is a growing but little-publicized body of research that indicated the association between masculinity and smoking is just he opposite of what the ads imply: namely, a documented statistical connection between tobacco use and male impotence, lower testosterone count and sterility.

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate