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[EDITOR’S NOTE: This article originally appeared in the January 1979 issue of Mother Jones. It has not been textually altered in any way…thus, some of the facts and statements are now outdated.]

Poise, self-assurance, virility, masculine strength. That is what those male cigarette-ad models convey to us as they stroll city streets with ther women companions or round up cattle at the Marlboro Corral. Unlike most other corporations, cigarette companies have often chosen male models to tout their particular product. Whether this is to emphasize the robust flavor of the smokes, to associate cigarettes with virility or to inject a hint of subliminal phallicism, only the copy room knows for sure. But the end result is the same: the association of a butt in one’s mouth with the masculine ideal. However, there is a growing but little-publicized body of research that indicated the association between masculinity and smoking is just he opposite of what the ads imply: namely, a documented statistical connection between tobacco use and male impotence, lower testosterone count and sterility.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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