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1902 Teddy Roosevelt hunts a Buck

After succeeding McKinley as president, Theodore Roosevelt initiates more than 40 anti-trust actions directed at, among others, Standard Oil, DuPont, Union Pacific–and the American Tobacco Co.

Buck Duke, testifying in federal court, says every deal he ever made was intended not to destroy competition but only to “round out” his own company and to “get our fair share of the trade.” Nonetheless, in 1911, the Supreme Court rules against American Tobacco, noting, “[We] think the conclusion of wrongful purpose and illegal combination is overwhelmingly established.” American Tobacco is broken up and the constituent parts reassembled in smaller units. R.J. Reynolds emerges as the strongest competitor of the resulting companies. Duke, morose and drinking heavily now, earns the high regard of posterity by turning to philanthropy. Most notably, he endows little Trinity College (not far from his Durham, North Carolina, birthplace) with the money to become a university of national rank when the school agrees to exchange its name for his.

1913 Cigarettes in the ashtray

New Camel introduces the first blended cigarette in the U.S. Highly flavorful, the cigarette is an instant success. American Tobacco follows in 1916 with Lucky Strike, and the advertising battle begins. For the next 30 years, tobacco companies lure customers with wildly false claims of health as well as social benefits from smoking.

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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