| "We feel a responsibility and a desire to speak out on behalf of the 97 million smokers in Europe.
There is a constant drumbeat on the issue that my smoke is hurting you. That is the principle we are working on, because it is not backed by the evidence.”
–David Greenberg, Vice President EU Corporate Affairs, Philip Morris Corporate Services, attempting to pass off their new ad campaign as a plea for smokers’ rights. [As quoted in the June 4, 1996 Reuter European Business Report.]