Corporate Classroom II: Science

Who needs school when the World Wide Web brings industrial-strength learning to your desktop?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


This week’s lesson: Science
Brought to you by The American Nuclear Society

The American Nuclear Society publishes a variety of educational materials for children, including the charming activity book, “Let’s Color and Do Activities with THE ATOMS FAMILY.” Using mazes, word puzzles, and do-it-yourself science experiments, the ANS sets out to teach its K-5 grade readers “what an atom is, how a nuclear plant makes electricity and how radiation is used.”

The scientific facts presented by the ANS check out, according to Jasmina Vujic, an assistant professor of nuclear engineering at UC Berkeley — but the pictures reflect a clear pro-nuclear energy stance.

The booklet is adorned with the smiling faces of mom, dad, brother, and sister atom (each accessorized with bow tie or hair bow, as gender-appropriate), who “stay close, like a family.” These friendly characters pop up everywhere: on a nuclear power plant, a hospital bed, even shining in the sky like the sun.

Mom Atom Visual and verbal cues link nuclear power to nature throughout. Atoms are compared to grains of sand on the beach, smiling fish are shown swimming in the water being pumped to a power plant, and a page entitled “Radiation also is all around us” shows a bucolic homestead surrounded by fresh fruits and vegetables. A nuclear power plant is even compared to the human body — with the nuclear reactor as its heart.

Radiation too is shown as a friendly force which brings electricity to our homes, treats and diagnoses illnesses, and is essential in making smoke detectors, sodas, and non-stick frypans.

By the time they’re done with this activity book, kids’ll love nuclear power plants so much they’ll want to make their own!

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

WE'LL BE BLUNT.

We have a considerable $390,000 gap in our online fundraising budget that we have to close by June 30. There is no wiggle room, we've already cut everything we can, and we urgently need more readers to pitch in—especially from this specific blurb you're reading right now.

We'll also be quite transparent and level-headed with you about this.

In "News Never Pays," our fearless CEO, Monika Bauerlein, connects the dots on several concerning media trends that, taken together, expose the fallacy behind the tragic state of journalism right now: That the marketplace will take care of providing the free and independent press citizens in a democracy need, and the Next New Thing to invest millions in will fix the problem. Bottom line: Journalism that serves the people needs the support of the people. That's the Next New Thing.

And it's what MoJo and our community of readers have been doing for 47 years now.

But staying afloat is harder than ever.

In "This Is Not a Crisis. It's The New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, why this moment is particularly urgent, and how we can best communicate that without screaming OMG PLEASE HELP over and over. We also touch on our history and how our nonprofit model makes Mother Jones different than most of the news out there: Letting us go deep, focus on underreported beats, and bring unique perspectives to the day's news.

You're here for reporting like that, not fundraising, but one cannot exist without the other, and it's vitally important that we hit our intimidating $390,000 number in online donations by June 30.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. It's going to be a nail-biter, and we really need to see donations from this specific ask coming in strong if we're going to get there.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate