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One of the world’s most innovative designers in resource productivity is William McDonough, dean of the University of Virginia’s school of architecture. Inspired by the way living systems actually work, McDonough follows three simple principles when redesigning processes and products:

  1. Waste equals food. This principle encourages the elimination of the concept of waste in industrial design. We need to design every process so that the products themselves, as well as leftover chemicals, materials, and effluents, can become “food” for other processes.

  2. Rely on current solar income. This principle has two benefits: First, it diminishes, and may eventually eliminate, our reliance on hydrocarbon fuels. Second, it means designing systems that sip energy instead of gulping it down.

  3. Respect diversity. We need to evaluate every design for its impact on plant, animal, and human life. For a building, this means, literally, what will the birds think of it? For a product, it means, where will it go and what will it do when it gets there? For a system, it means weighing immediate and long-term effects and deciding whether it enhances people’s identity, independence, and integrity.

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LESS DREADING, MORE DOING

This is the rubber-meets-road moment: the early days in our first fundraising drive since we took a big swing and merged with CIR to bring fearless investigative reporting to the internet, radio, video, and everywhere else that people need an antidote to lies and propaganda.

Donations have started slow, and we hope that explaining, level-headedly, why your support really is everything for our reporting will make a difference. Learn more in “Less Dreading, More Doing,” or in this 2:28 video about our merger (that literally just won an award), and please pitch in if you can right now.

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