Welcome Back, Boycotter p.9

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This Mud’s for You
Budweiser beer, Eagle snacks; Anheuser-Busch Cos. Inc.

Why would a giant brewery graze cattle in a remote wilderness? We don’t know either, but Anheuser-Busch is indeed the largest grazing permittee in the Golden Trout Wilderness high in California’s Sierra Nevada mountains, where overgrazing is eroding stream banks and pushing the state fish toward extinction. The Budweiser frogs would not be amused. The Golden Trout Wilderness Protection League has launched a boycott of Anheuser-Busch products to help chase out the beery beeves. Anheuser-Busch is also charged with endangering the lives of marine mammals by keeping them in captivity in its various marine parks, including Busch Gardens and Sea World — critics at the Dolphin Project in Miami, Fla. launched a boycott in 1990, and In Defense of Animals followed in 1992.

The Extreme Right Beer Now
Coors beer, Coors Brewing Co.

Who haven’t they offended? Owned largely by the right-wing Coors family, the Colorado brewery that the Los Angeles Times called “the company Americans most love to hate” has been boycotted by organized labor, Chicanos, women, gays, students, teachers, and other groups. Today gays and lesbians continue to boycott Coors because Coors family members and their foundations give money to anti-gay, arch-right-wing causes like the Heritage Foundation, co-founded by TK Coors in 1973.

Lately the boycott has ignited controversy. Since Coors was crippled by a union-led consumer boycott in 1977-1987, the company has tried to clean up its act, changing its policies towards gay employees, even offering domestic partners benefits. The family’s Adolph Coors Foundation and Castle Rock Foundation recently sold their brewery stocks, severing themselves from the company and igniting a furious debate in the gay community: Continue the boycott to choke off profits from the right-wing family, or reward the company for progressive policies? Last month San Francisco’s Lesbian/Gay/Bisexual/Transgender Community Center Project hotly debated whether to return a $4,000 donation from Coors, as skeptics called the gift “a corporate bid to take over the gay and lesbian movement.” And when Coors sponsored Los Angeles’s gay and lesbian film festival, Outfest, only a handful of anti-Coors activists showed up with boycott banners.

In addition to the gay/lesbian boycott, Animal Emancipation of Santa Monica, Calif., calls for a boycott of Coors because the company sponsors rodeos, which the group argues are cruel to animals.

Stay Dry and Save a Rainforest
Kirin beer, Value-Rent-A-Car, Nikon cameras, and Mitsubishi automobiles; Mitsubishi Corporation

Rainforest Action Network (RAN) began sponsoring a boycott against Mitsubishi eight years ago, when the organization discovered Mitsubishi’s destructive rainforest logging practices. In addition, Mitsubishi and the Mexican government jointly own the salt export company Exportadora de Sal (ESSA), which is planning to expand salt mining operations in the Vizcaino Desert Reserve, a U.N. Biosphere Reserve and World Heritage Site located in Baja California. According to boycott organizers, the project would devastate Laguna San Ignacio, the only unspoiled lagoon of three remaining bays where migrating gray whales spend their breeding months.

LET’S TALK ABOUT OPTIMISM FOR A CHANGE

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And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

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LET’S TALK ABOUT OPTIMISM FOR A CHANGE

Democracy and journalism are in crisis mode—and have been for a while. So how about doing something different?

Mother Jones did. We just merged with the Center for Investigative Reporting, bringing the radio show Reveal, the documentary film team CIR Studios, and Mother Jones together as one bigger, bolder investigative journalism nonprofit.

And this is the first time we’re asking you to support the new organization we’re building. In “Less Dreading, More Doing,” we lay it all out for you: why we merged, how we’re stronger together, why we’re optimistic about the work ahead, and why we need to raise the First $500,000 in online donations by June 22.

It won’t be easy. There are many exciting new things to share with you, but spoiler: Wiggle room in our budget is not among them. We can’t afford missing these goals. We need this to be a big one. Falling flat would be utterly devastating right now.

A First $500,000 donation of $500, $50, or $5 would mean the world to us—a signal that you believe in the power of independent investigative reporting like we do. And whether you can pitch in or not, we have a free Strengthen Journalism sticker for you so you can help us spread the word and make the most of this huge moment.

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