Mission: Kill Kyoto

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“The U.N. Global Climate Treaty isn’t global” — because it doesn’t exist yet. The treaty is to be negotiated in Kyoto, Japan next month by more than 100 countries who signed the Framework Convention on Climate Change (FCCC) at the so-called Earth Summit in Rio de Janeiro in 1992.

This ad, one of a series of five, was produced by the Global Climate Information Project, a $13 million industry-funded advertising campaign led by Shandwick Public Affairs, a Washington, D.C., P.R. firm. Their goal: to undermine the Kyoto treaty and any other attempts to limit CO2 emissions from the burning of fossil fuels, emissions that have been linked to anthropogenic (human-caused) climate change.

The most interesting aspect of this ad is that it reflects a change in strategy by the fossil fuels industry: Where they once argued that the science of climate change is unproven, now they complain that a global agreement to cut greenhouse emissions will create an unfair and unbearable economic burden for the United States. (With 4 percent of the world’s population, the U.S. generates about 22 percent of all greenhouse gases). This change of approach may have less to do with the growing scientific consensus that climate change is real and underway, than with polls showing a majority of the U.S. public now believes global warming is real, and wants preventative action to be taken.

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PLEASE—BEFORE YOU CLICK AWAY!

“Lying.” “Disgusting.” “Scum.” “Slime.” “Corrupt.” “Enemy of the people.” Donald Trump has always made clear what he thinks of journalists. And it’s plain now that his administration intends to do everything it can to stop journalists from reporting things it doesn’t like—which is most things that are true.

We’ll say it loud and clear: At Mother Jones, no one gets to tell us what to publish or not publish, because no one owns our fiercely independent newsroom. But that also means we need to directly raise the resources it takes to keep our journalism alive. There’s only one way for that to happen, and it’s readers like you stepping up. Please do your part and help us reach our $150,000 membership goal by May 31.

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