Mission: Kill Kyoto

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“The U.N. Global Climate Treaty isn’t global” — because it doesn’t exist yet. The treaty is to be negotiated in Kyoto, Japan next month by more than 100 countries who signed the Framework Convention on Climate Change (FCCC) at the so-called Earth Summit in Rio de Janeiro in 1992.

This ad, one of a series of five, was produced by the Global Climate Information Project, a $13 million industry-funded advertising campaign led by Shandwick Public Affairs, a Washington, D.C., P.R. firm. Their goal: to undermine the Kyoto treaty and any other attempts to limit CO2 emissions from the burning of fossil fuels, emissions that have been linked to anthropogenic (human-caused) climate change.

The most interesting aspect of this ad is that it reflects a change in strategy by the fossil fuels industry: Where they once argued that the science of climate change is unproven, now they complain that a global agreement to cut greenhouse emissions will create an unfair and unbearable economic burden for the United States. (With 4 percent of the world’s population, the U.S. generates about 22 percent of all greenhouse gases). This change of approach may have less to do with the growing scientific consensus that climate change is real and underway, than with polls showing a majority of the U.S. public now believes global warming is real, and wants preventative action to be taken.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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