There’s a new joke making the rounds: “Who’s having children? People who can’t afford dogs.” Canine-driven consumerism reached a new high of $21 billion in 1996, according to the American Pet Products Manufacturers Association. And a 1995 survey by the American Animal Hospital Association showed that 7 out of 10 pet owners think of their pets as their children. In fact, nearly every goody once reserved for pampered offspring is now available for Rover, giving new meaning to the expression “It’s a dog’s life.”

—Carol Lloyd

Mountain Camp II, Pollack Pines, Calif.
$610 per week (includes sailing, windsurfing, fencing, and backpacking)
Sierra Mountain Doggie Camp, Tahoe City, Calif.
$1,500 per week (includes swimming, kayaking, hiking, and airport pickup)

Healthy Times Biscuits for Teethers
$1.99 for 7 ounces (ingredients: organic whole wheat pastry flour, unsulfured molasses, whey, water, canola oil, natural vanilla flavor)
Haute Canine Natural Gourmet Dog Snacks
$21 for 16 ounces (ingredients: stone-ground whole wheat flour, cornmeal, milk, eggs, soy oil, romano cheese, and garlic)

Shampoo and cut at KidsCuts, NYC
Shampoo and cut at PetCo, NYC


In 2014, before Donald Trump announced his run for president, we knew we had to do something different to address the fundamental challenge facing journalism: how hard-hitting reporting that can hold the powerful accountable can survive as the bottom falls out of the news business.

Being a nonprofit, we started planning The Moment for Mother Jones: A special campaign to raise $25 million for key investments to make Mother Jones the strongest watchdog it can be. Five years later, readers have stepped up and contributed an astonishing $23 million in gifts and future pledges. This is an incredible statement from the Mother Jones community in the face of the huge threats—both economic and political—against the free press.

Read more about The Moment and see what we've been able to accomplish thanks to readers' incredible generosity so far, and please join them today. Your gift will be matched dollar for dollar, up to $500,000 total, during this critical moment for journalism.

We Recommend


Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.


Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.


We have a new comment system! We are now using Coral, from Vox Media, for comments on all new articles. We'd love your feedback.