For indispensable reporting on the coronavirus crisis, the election, and more, subscribe to the Mother Jones Daily newsletter.


In February, the Great Northern Brewing Company held its second annual Black Star Beer Tattoo Contest, in which the person showing up at the company’s brewery in Whitefish, Mont., with the largest tattoo of the company’s “yahoo-in’ cowboy” logo wins a Harley. This year’s winner was not yet announced at press time; we found out about last year’s winner, Dylan Baker.

Size of Baker’s winning tattoo: 22.9 inches, “measured from the top of the cowboy’s head to the tip of the horse’s hoof,” as per contest rules

Number of participants in 1998 Black Star Beer Tattoo Contest: three

Approximate advance notice given before contest deadline: two weeks. Baker’s tattoo was “still a little welted” at the judging, says Kate Greenlee, Black Star’s office manager, who runs the contest.

Size of runner-up’s tattoo: 15.5 inches

Estimated cost of a 22.9-inch “yahoo-in’ cowboy” tattoo: $1,500

Cost of laser removal of a 22.9-inch “yahoo-in’ cowboy” tattoo: several thousand dollars. (Removal could require as many as four individual sessions at least a month apart, each costing as much as $1,000. The larger and darker the tattoo, the more likely that a ghost image will remain.)

Estimated number of participants in the 1999 Black Star Beer Tattoo Contest, based on the number of requests for copies of the logo: 20 to 30

List price of a Harley-Davidson Heritage Softail Classic FLSTC (this year’s prize): $15,530

Number of Black Star employees with their own “yahoo-in’ cowboy” tattoos: one. Jason Jepson has a 6-inch cowboy, which he got while he was still in college. He started a Black Star fan club, and eventually was hired to do sales and promotion in Los Angeles. “It’s a great testament to the power of following your dreams,” says Greenlee.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily crazy—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate