Mass Marketing


Titanic Enterprises uses parodies of famous corporate logos to market a nondenominational Christian message, taking a pop-culture hint from record labels, skateboard companies, and other businesses that have been piggybacking on corporate brand recognition for years. If you think there’s something odd — or humorous — about seeing the familiar Crest toothpaste logo revised to read, “Christ: Whitens Hearts, Freshens Lives,” Mr. Bubble reworked as a satanic “Mr. Trouble,” or the UPS logo altered to read, “JPS: Jesus Personal Savior” (he delivers!), you’re probably not alone. It’s a good bet that “¡Yo Quiero Jesus!” T-shirts are going to end up on more than a few nonbelievers, which is probably fine with Titanic and other manufacturers. As Brian Johnston, president of a Christian shirt company called Verses Wear, told Christian Retailing magazine, “There’s no reason that Satan should have all the good T-shirts.”

NOW IS NO TIME TO QUIT

It's been a tough several weeks for those who care about the truth: Congress, the FBI, and the judiciary are seemingly more concerned with providing cover for a foregone conclusion than with uncovering facts.

But we also saw something incredibly powerful: that truth-tellers don't quit, and that speaking up is contagious. I hope you'll read why, even now, we believe the truth will prevail—and why we aren't giving up on our goal of raising $30,000 in new monthly donations this fall, even though there's a long way to go to get there. Please help close the gap with a tax-deductible donation today.