Mass Marketing


Titanic Enterprises uses parodies of famous corporate logos to market a nondenominational Christian message, taking a pop-culture hint from record labels, skateboard companies, and other businesses that have been piggybacking on corporate brand recognition for years. If you think there’s something odd — or humorous — about seeing the familiar Crest toothpaste logo revised to read, “Christ: Whitens Hearts, Freshens Lives,” Mr. Bubble reworked as a satanic “Mr. Trouble,” or the UPS logo altered to read, “JPS: Jesus Personal Savior” (he delivers!), you’re probably not alone. It’s a good bet that “¡Yo Quiero Jesus!” T-shirts are going to end up on more than a few nonbelievers, which is probably fine with Titanic and other manufacturers. As Brian Johnston, president of a Christian shirt company called Verses Wear, told Christian Retailing magazine, “There’s no reason that Satan should have all the good T-shirts.”

FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn’t fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation so we can keep on doing the type of journalism that 2018 demands.