The planet loves SUVs


Guess what? Your new Ford Explorer SUV is actually good for the environment, according to Ford’s massive new ad campaign, which won CORPORATE WATCH’s latest “greenwashing” award. In classic corporate fashion, Ford is blitzing the media with its new “environmental” image, spending as much money on its friend-of-the-earth image as it would on promoting a new line of cars.

In fact, every last magazine ad and billboard will henceforth have an environmental theme, Ford has announced. OK, so Ford isn’t perfect, but at least they’re trying right? Well, actually, Ford is number one in the nation when it comes to carbon emissions from cars and SUVs, according the Union of Concerned Scientists. Over the past decade, as the threat of global warming became more and more apparent, Ford raised its average vehicle emissions the most of any Big Three auto maker.

Still, you’ve got to love the flawless accounting logic: brand-friendly platitudes are just so much more cost-effective than, say, actually doing anything to help the environment.

To honor Ford for winning the greenwashing award, Corporate Watch will give Ford Chairman William Clay Ford, Jr. a used bicycle for commuting to work.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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