The planet loves SUVs

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Guess what? Your new Ford Explorer SUV is actually good for the environment, according to Ford’s massive new ad campaign, which won CORPORATE WATCH’s latest “greenwashing” award. In classic corporate fashion, Ford is blitzing the media with its new “environmental” image, spending as much money on its friend-of-the-earth image as it would on promoting a new line of cars.

In fact, every last magazine ad and billboard will henceforth have an environmental theme, Ford has announced. OK, so Ford isn’t perfect, but at least they’re trying right? Well, actually, Ford is number one in the nation when it comes to carbon emissions from cars and SUVs, according the Union of Concerned Scientists. Over the past decade, as the threat of global warming became more and more apparent, Ford raised its average vehicle emissions the most of any Big Three auto maker.

Still, you’ve got to love the flawless accounting logic: brand-friendly platitudes are just so much more cost-effective than, say, actually doing anything to help the environment.

To honor Ford for winning the greenwashing award, Corporate Watch will give Ford Chairman William Clay Ford, Jr. a used bicycle for commuting to work.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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