I’d like to give the world a warm Coke

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In an excellent model of online activism, Adbusters magazine and Greenpeace Australia have taken on globe-straddling Coca-Cola over its environmental record — and won. The two groups jointly created COKESPOTLIGHT.ORG, a web site detailing Coca-Cola’s history as one of the world’s worst hydrofluorocarbon (a greenhouse gas) polluters. So many visitors to the site downloaded the “campaign toolkit,” distributed banners and stickers, and called, faxed, mailed or e-mailed Coke’s headquarters to complain, that the multinational company eventually committed to abandon its polluting ways.

Coke has traditionally used refrigeration units and vending machines which emit HFCs, and had planned to do the same at this summer’s Games in Sydney. But Greenpeace has been working with Olympics organizers to make the 2000 Sydney Games the first ever “Green Games,” complete with a ban on all HFC-emitting coolers.

Coke officials eventually met with Greenpeace representatives and introduced a new policy to ween itself off HFC, CFC, and HCFC technologies by the Athens Games in 2004. Said Australia Greenpeace Olympics campaigner Rupert Posner, “Today’s policy change shows that big industry can be made to abandon dirty practices when environmental groups raise the alarm.”

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DEMOCRACY DOES NOT EXIST...

without free and fair elections, a vigorous free press, and engaged citizens to reclaim power from those who abuse it.

In this election year unlike any other—against a backdrop of a pandemic, an economic crisis, racial reckoning, and so much daily bluster—Mother Jones' journalism is driven by one simple question: Will America move closer to, or further from, justice and equity in the years to come?

If you're able to, please join us in this mission with a donation today. Our reporting right now is focused on voting rights and election security, corruption, disinformation, racial and gender equity, and the climate crisis. We can’t do it without the support of readers like you, and we need to give it everything we've got between now and November. Thank you.

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