Real guerilla marketing

Anti-capitalist icon Ernesto “Che” Guevara, who with Fidel Castro led Cuba’s 1959 revolution, is now leading an advertising campaign for the spicy version of Smirnoff vodka, according to AP INTERNATIONAL. The use of Che’s famous portrait to sell booze has outraged the man who took it, photographer Alberto Diaz Gutierrez, who has filed suit against the agency responsible for the ad.

The well-known image of Guevara, which has for years graced countless T-shirts and posters to inspire a new generation of would-be revolutionaries, is now seen superimposed over a hammer and sickle motif, with a chili pepper replacing the sickle.

Gutierrez has never previously claimed a copyright, but said he is appalled at the company’s trivializing of the historical icon. The claim, filed with London’s High Court, is scheduled to be heard in September.


It's been a tough several weeks for those who care about the truth: Congress, the FBI, and the judiciary are seemingly more concerned with providing cover for a foregone conclusion than with uncovering facts.

But we also saw something incredibly powerful: that truth-tellers don't quit, and that speaking up is contagious. I hope you'll read why, even now, we believe the truth will prevail—and why we aren't giving up on our goal of raising $30,000 in new monthly donations this fall, even though there's a long way to go to get there. Please help close the gap with a tax-deductible donation today.