See and Be Seen

Does your TV spy on you?

Image: Christoph Hitz

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.


Media executives and TV addicts alike have been celebrating the advent of interactive television, like TiVo and Microsoft’s UltimateTV. But the technology has the potential of turning into a public-relations nightmare. In March, the Denver-based Privacy Foundation reported that TiVo, a popular set-top box that can digitally record up to 30 hours of programming, sends nightly activity reports back to corporate headquarters. Using a built-in modem, TiVo transmits reams of information on everything from the console’s internal temperature to users’ viewing records. Do you have a weakness for “Judge Judy” that you’d prefer to keep secret? The folks at TiVo can find out.

The company insists that it removes the data’s personal markers and keeps only “anonymous viewing information.” But Richard M. Smith, the Privacy Foundation’s chief technology officer, says the practice conflicts with TiVo’s written promise to its customers that “all of your personal viewing information remains on your receiver in your home.”

Any of TiVo’s 150,000-some users can opt out of the data collection, but few have done so—perhaps because the opt-out instructions are buried deep within the Byzantine literature that accompanies the device. And while the company’s privacy policy forbids the peddling of customer information to advertisers, the manual takes care to note that rules “may change over time.”

The Privacy Foundation report, and testimony from Smith at a House Energy and Commerce Committee hearing in April, spurred the Federal Trade Commission to launch an inquiry into whether TiVo violates its own data-collection guidelines. But technology companies are well prepared to counter such government intervention. The industry has organized to oppose legislation that would ban any data harvesting not explicitly authorized by the customer. Groups like the innocuous-sounding Online Privacy Alliance (OPA)—whose members include Microsoft, AOL, and Yahoo—advocate letting the industry regulate itself.

Among the lobby’s primary targets have been state lawmakers, particularly in California. Last year, high-tech clout helped defeat a bill in the California legislature that would have prohibited interactive TV providers from disclosing customers’ viewing habits. aol circulated a letter to legislators claiming the law “would harm the development of the Internet and e-commerce,” and the American Electronics Association (another OPA member) spent more than $140,000 on lobbying in the three months during which the bill was debated.

The California measure was killed in committee, but the industry has had little time to celebrate. Over the first four months of this year, 465 privacy-related laws were introduced in state legislatures around the nation. If corporate data collection becomes an “opt-in” practice, as many of those bills propose, interactive TV will end up being far less interactive than its creators had hoped.

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate