The War Against Cola…


Apparently all those irresponsible rumors about the soft-drink industry being totally omnipotent were overstated, as the three major soda companies have recently and voluntarily agreed to remove “sweetened drinks like Coke, Pepsi, and iced teas” from school cafeterias, in response to the growing number of lawsuits and pending state legislation that would ban soda from schools for health reasons. And here we thought that the soda lobby could prevail against these legislators forever. Guess not.

On the other hand, maybe it’s too early to count Big Cola out. The Times story notes that “the beverage industry said its school sales would not be affected because it expected to replace sugary drinks with other ones.” Graham Amazon, med student and intrepid blogger, thinks that the juice these companies will now peddle heavily in schools will pose a new problem, partly because everyone thinks juice is healthy—even when it’s not juice, but sugar that tastes like juice. This would all seem sort of silly if it wasn’t making everyone unhealthy and driving up our medical bills.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

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We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

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Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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