Can Wal-Mart Do Fair Trade?

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The newspapers tell us that Wal-Mart is going to start purchasing and selling “fair trade” coffee. That certainly seems like a good thing, though it’s only natural to be suspicious here. Wal-Mart’s whole business strategy is to reduce its prices by pushing some of the true costs of its products onto other people—paying workers below-living wages, pressuring its suppliers into lowering their labor standards, forcing customers to drive longer distances to get to its stores, violating environmental laws, etc. etc. But “fair trade” is predicated on the idea that corporations—and customers—should pay the full cost of their products.

Presumably something has to give, no? Perhaps in the future Wal-Mart can reduce its prices on “fair trade” products by lobbying to weaken regulations governing what can count as “Fair Trade Certified.” Maybe not, but that seems like a reasonable thing to worry about.

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THE BIG PICTURE

You expect the big picture, and it's our job at Mother Jones to give it to you. And right now, so many of the troubles we face are the making not of a virus, but of the quest for profit, political or economic (and not just from the man in the White House who could have offered leadership and comfort but instead gave us bleach).

In "News Is Just Like Waste Management," we unpack what the coronavirus crisis has meant for journalism, including Mother Jones’, and how we can rise to the challenge. If you're able to, this is a critical moment to support our nonprofit journalism with a donation: We've scoured our budget and made the cuts we can without impairing our mission, and we hope to raise $400,000 from our community of online readers to help keep our big reporting projects going because this extraordinary pandemic-plus-election year is no time to pull back.

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