GM Petrified? Automaker Drops Survivor Sponsorship


Earlier today, General Motors announced that’s it’s ending its 6-year sponsorship of the CBS reality show, Survivor, saying it needs to shift its media dollars from prime-time to live sports and award shows. Officials insist the announcment has nothing to do with the show’s controversial new format that divides contestants by race.That struggling GM needs to rethink its strategy on all fronts is understandable. That the announcement comes today, in the midst of protests over the show? Their denial has a familiar ring.

Remember last year when that other ailing car company, Ford, pulled its ads for Jaguar and Land Rovers from gay publications, right around the time when anti-gay-rights groups were threatening a boycott of the company? Ford insisted their decision was strictly about numbers, advertising, the bottom line.

Then a week later the company reversed its decision, making its earlier denials sound downright absurd. In this case GM could, even if its decision is totally unrelated, use this opportunity to highlight the importance of diversity in the workplace, to say something in acknowledgment of the controversy, however reality show-esque, that is unfolding. This was a sliver of a chance for GM to stand for something other than a tanking business, I mean, could it kill them to mention their diversity program?

The American public is tired of denials in such announcements, and there was potential for nobility in this one (as opposed to Ford’s cowardice) that might have even distracted folks from a company that is creeping further afield, and that is becoming less and less of a survivor.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

We kept coming back to one word: corruption. Democracy and the rule of law being undermined by those with wealth and power for their own gain. So we're launching an ambitious Mother Jones Corruption Project to do deep, time-intensive reporting on systemic corruption, and asking the MoJo community to help crowdfund it.

We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

We Recommend

Latest

Sign up for our newsletters

Subscribe and we'll send Mother Jones straight to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate