Attention Gay Wal-Mart Shoppers…

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Wal-Mart has formed a partnership with the National Gay and Lesbian Chamber of Commerce, a move that Wal-Mart calls “a very sincere effort to reach out to people who are a significant part of our customer base.”

As sincere as the effort may be, Wal-Mart chose not to announce the new partnership, leaving that job to the Gay and Lesbian Chamber of Commerce. And now that the word is out, there has already been some backlash from conservatives.

Wal-Mart does not offer benefits to domestic partners, though the company is said to be considering making a change in that area. At last count, Wal-Mart gave 85% of its political donations to the Republican Party, which has actively sought to curtail rights for GLBT citizens.

Wal-Mart discriminates against women in a variety of ways and is the defendant in several gender discrimination lawsuits. Wal-Mart also discriminates against working people in a variety of ways, too. Yet women and working people stand in line to shop there, so there is every reason to believe that GLBT citizens will also be sucked into the company’s latest marketing ploy.

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THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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