Attention Gay Wal-Mart Shoppers…

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Wal-Mart has formed a partnership with the National Gay and Lesbian Chamber of Commerce, a move that Wal-Mart calls “a very sincere effort to reach out to people who are a significant part of our customer base.”

As sincere as the effort may be, Wal-Mart chose not to announce the new partnership, leaving that job to the Gay and Lesbian Chamber of Commerce. And now that the word is out, there has already been some backlash from conservatives.

Wal-Mart does not offer benefits to domestic partners, though the company is said to be considering making a change in that area. At last count, Wal-Mart gave 85% of its political donations to the Republican Party, which has actively sought to curtail rights for GLBT citizens.

Wal-Mart discriminates against women in a variety of ways and is the defendant in several gender discrimination lawsuits. Wal-Mart also discriminates against working people in a variety of ways, too. Yet women and working people stand in line to shop there, so there is every reason to believe that GLBT citizens will also be sucked into the company’s latest marketing ploy.

HERE ARE THE FACTS:

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ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

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