Idaho’s “Pro-Life” a Loser

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Idaho gubernatorial candidate “Pro-Life,” ne Marvin Richardson, went down in defeat on Tuesday to Republican representative and millionaire Butch Otter. Back in August, Richardson officially dropped his first and last names in favor of “Pro-Life.” He did so to make sure his views would be right there on the ballot…instead of his name. On the campaign trail Richardson, uh sorry, Pro-Life, called himself “the most conservative politician in Idaho,” which is to say, pretty darned conservative given his state’s track record. Still, even in this conservative stronghold, his gimmick fell flat; he ended up with only 2% of votes.

One other thing to note is that the candidate made the name change a family affair: Pro-Life’s wife and son both took the term as their middle names. They are now, officially, Faith Pro-Life and Christian Pro-Life Richardson.

For more on the appauling trends in appellations check out “What’s in a Name” in the current issue of Mother Jones.

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It’s reader support that enables Mother Jones to devote the time and resources to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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