Helvetica Turns 50: Cool Modernism Turns Gray

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The once ubiquitous typeface, which is still the signifier of accessible modernism (Hello Target! Hello Crate and Barrel, Microsoft, Muji, American Apparel…) turns 50 this year. To mark the anniversary of Helvetica’s release, Gary Hustwit has made a documentary that will be doing the film festival rounds this spring. To get a taste, check out the clips here. The Berlin montage is a witty look at Helvetica’s takeover of the city but mostly the interviews are for font geeks.

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Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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