January 29, 2007

Introducing Two New Blogs: The Blue Marble and The Riff

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Though still a bit beta, please check out our two new blogs. The Blue Marble is our blog on the Environment and Health (and related policy) while The Riff is our culture blog: basically the space where we can rant about books, music, movies, TV, celebrities, eating, gaming, and whatever other leisure activities come to mind. MoJo staff will contribute to both new blogs, but we’re also fortunate to have MoJo contributing writer and science geek extraordinaire Julia Whitty anchor Blue Marble. And over at The Riff, DJ Party Ben (aka Ben Gill), king of the mashups, will provide us with occasional mashups, music reviews, and rants on whatever he damn well pleases.

So we expect some tasty mashups from Ben in a day or so*. Meanwhile, if you want to learn why we chose the name Blue Marble, read this.

*Update: Party Ben has just posted his first 2007 Mother Jones Mashup: Faithless vs. George W. Bush’s SOTU. Go take a listen at The Riff.

THE FACTS SPEAK FOR THEMSELVES.

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It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

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So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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