K-Fed an Insult to Fast Food


K-Fed just can’t get a break. Fresh off of his split from Britney, the stay-at-home-rapper swung a sweet deal with Nationwide Mutual Insurance Co. (yes, at least someone is “On Your Side,” Kev) to star in a Super Bowl commercial where he essentially daydreams of being a star and then wakes up to find himself merely a burger flipper.

Nothing groundbreaking here people. Fast food work is not exactly glory-filled, and pop culture calls attention to that fact quite often. Still, this week the National Restaurant Association asked the insurance company to pull the ad saying that it: “give[s] the impression that working in a restaurant is a demeaning and unpleasant,” and stands as a “direct insult to the 12.8 million Americans who work in the restaurant industry.”

Now wait, does an ad expressing disappointment at being a minimum wage, part-time worker with no benefits rather than a millionaire rap mogul really strike you as demeaning? (Even if that worker is Kevin Federline.)

Did they also object to the ending of American Beauty where another Kevin (Spacey) got a job flipping burgers so he wouldn’t have to think about anything? Maybe the NRA (could have switched around their name for a more kindly acronym?) should come to the rescue of their “insulted” workers in more substantive ways: let them unionize, increase their wages, and improve working conditions. For starters, just leave Kevin alone.

— Elizabeth Gettelman

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  • Elizabeth Gettelman is a former managing editor and public affairs director at Mother Jones. To follow her on Twitter, click here.