World Wide Product Placement: PQ Media, “Product Placement Spending in Media 2005.”
108,000 instances of Product Placement: Nielson Media Monitor Plus (2005);The New York Times, “Increasingly, the Message Is in the Medium,” . March 20, 2006
Ad-Skipping costs networks revenue: The Yankee Group, “The Death of the 30-Second Commercial,” August 2003.
Skipping commercials is stealing. Cable World, “Content’s King,” April 29, 2002.
7,520 Product Placements in The Contender: The New York Times, “Increasingly, the Message Is in the Medium,” . March 20, 2006
1,000 Pontiac Solstices sold: Pontiac Press Release, “1,000 Roadsters Sell in 41 Minutes,” . April 20, 2005
CBS carves Jericho into cornfield: USAToday, “Product Placement—You Can’t Escape It,”. October 10, 2006.
EggFusion brands 35 million eggs: USAToday, “Product Placement—You Can’t Escape It,”. October 10, 2006; Roger Tye Marketing, VP Marketing and Communication, EggFusion.
Apple computers on TV: Washington Post, “Apple Gets a Big Slice Of Product-Placement Pie,” April 15, 2006
Ads before the movie: Washington Post, “Shhh! The Ads Are About to Start,” May 15, 2005; Laura Adler, Cinema Advertising Council.
Video games to be billion dollar ad market: The Yankee Group, Senior Analyst Mike Goodman; Sneak King: www.gamespot.com. .
$12 Billion marketing to kids: American Psychological Association, “Report of The APA Task Force on Advertising and Children,” February 20, 2004.
Dateline NBC asks children to choose between a rock and a banana: MSNBC,
“Food Fight” , August 2006.
Disney sells its own brand of fruit and vegetables: Imagination Farms
McDonald’s and George Foreman Play-doh: Hasbro.com, “Media Release,” February 16, 2003.
Monopoly’s new playing pieces: Hasbro.com, “MONOPOLY Property Trading Game from Parker Brothers: Here & Now Limited Edition,” November 2006.
M &M’s sells books to babies:
M&M’s Counting Book.
Comic books integrate ads: Wall Street Journal, “Look — Up in the Sky! Product Placement!,” April 18, 2006.
Clear Channel Blinks: Clear Channel
“Fox Broadcasting Company ‘Blinks’ First!”, August 2006.
Safeway, Walgreens use hypersonic sound: In-Store Broadcasting Network
“IBN Selects American Technology Corp. For High-Tech Sound” , August 2005.
Bush Administration PR spending: Government Accountability Office
, “Activities and Financial Obligations for Seven Federal Departments”, January 2005.
President Bush plugs Dell: The White House, “Press Conference by the President,” Nov 8, 2006 (The White House has edited the word “Dell” out of the transcript); See: “You Tube” for video of the speech.
Johnnie Walker Lebanon Ad: International Herald Tribune
“On Advertising: An idea with legs” , September 2006
Jose Cuervo written in to Sweet Charity: New York Times
“On Broadway, Ads Now Get to Play Cameo Roles” , April 2005.
Instant Def: Instant Def, Episode 1.
Top twenty songs of 2005: “American Brandstand 2005,” Agenda Inc.
Fans watch World Cup in their underwear: “World-Dutch fans watch match in their underwear”, Reuters News Service, June 22, 2006.
McDonald’s fake blog about fake fry: CNN/Money, “Plenty of “honest” bids for the Abe Fry,” February 9, 2005; Blogherald.com,“Strategic Public Relations,” February 6, 2005.
Sony Ericsson sent 60 actors: Drew Crowell, Sony Ericcson spokesperson.
PlayStation graffiti ads: Abigail Murphy, Sony PlayStation spokesperson.
San Francisco fined IBM: San Francisco Board of Supervisors, “Resolution No. 67-02”; Microsoft fined by New York: Craig Chin, New York City Department of Transportation spokesperson.
Queens couple: Caroline Kerpen, bride.
Marc Jacobs: Heather Reznor, Lucas Entertainment spokesperson.
Interactive Urinal Communicator: Dr. Richard Deutsch, Wizmark.
U.S. Airways: Valerie Wunder, U.S. Airways spokesperson T.
Timeline
Horace writes odes to specific wines: Whole Earth Review
“Advertising in the Roman Empire” , Spring 1987.
Lever’s Sunlight Soap in early cinema: British Film Institute
“Who’s Who of Victorian Cinema”, , October 1996.
Charlie Brown: Melissa Menta, United Media Licensing
Reese’s Pieces sales increase 65% after E.T.: Business Week
“A Product Placement Hall of Fame” , June1998.
Brown and Williamson pay Sylvester Stallone $500,000: UCSF Archives
, April 1983
Top Gun: U.S. Navy Press Office
Space billboard: Mike Lawson, former CEO of Space Marketing Inc.
Ford Bronco sales: Ford Motor Company spokesperson.
“Coke Day” suspensions: Dan Moxley, Greenbrier High School.
FedEx in Castaway: Carla Boyd, FedEx spokesperson.
Samsung’s deal with Matriz Reloaded: “The Best,” Advertising Age, October 3, 2005.
Target buys New Yorker ad space: The New Yorker, August 22, 2005.
