Dearly Beloved, We Are Gathered Here Today to Get Through This Thing Called the Super Bowl Half Time Show


Super Bowl halftime shows are, of course, bland blimps of branding; processed cheese whiz for the widest possible audience, which no amount of excess, earnestness, or manufactured controversy can puncture. So I was surprised to feel a touch of sadness as I watched Prince roll out all the empty signifiers one would expect from a Pepsi commercial: the atonal call-and-response with “authentic” fans; the writhing Aussie twinbots, and the accessory du jour, the marching band. Prince was once so transgressive, so outsider, and so defiantly himself, and now here he was warbling feeble medley versions of 20-year-old songs. The only song that stood up to the ant-in-a-swimming-pool staging was “Purple Rain,” and that was only because it always was a lighters-aloft arena power ballad anyway.

The Purple One could not even shock sartorially: In his teal frock coat and orange shirt, he looked like Little Richard dressed as a Miami Dolphins cheerleader, and although I was glad to see him strap on the purple glyph guitar for “Purple Rain,” I half expected him to coax a fountain of Pepsi from it, in a nod to the fret board autoeroticism of his past live shows.

Or maybe it was just a sign of the times. Perhaps what I’m really offended by is the fact that my musical heroes are now officially irrelevant.

DOES IT FEEL LIKE POLITICS IS AT A BREAKING POINT?

Headshot of Editor in Chief of Mother Jones, Clara Jeffery

It sure feels that way to me, and here at Mother Jones, we’ve been thinking a lot about what journalism needs to do differently, and how we can have the biggest impact.

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We aim to hire, build a team, and give them the time and space needed to understand how we got here and how we might get out. We want to dig into the forces and decisions that have allowed massive conflicts of interest, influence peddling, and win-at-all-costs politics to flourish.

It's unlike anything we've done, and we have seed funding to get started, but we're looking to raise $500,000 from readers by July when we'll be making key budgeting decisions—and the more resources we have by then, the deeper we can dig. If our plan sounds good to you, please help kickstart it with a tax-deductible donation today.

Thanks for reading—whether or not you can pitch in today, or ever, I'm glad you're with us.

Signed by Clara Jeffery

Clara Jeffery, Editor-in-Chief

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