Movie Big Success! War Good! Freedom Not Free! Hey, Do You Work Out, Bro?

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All weekend, the Drudge report breathlessly screamed the headline, as if putting it in a big enough typeface could prove W. right and destroy the liberal peacenicks forever: BOXOFFICE BLOODBATH!!!!! That’s right, it was a massacre in the cinema, and I don’t mean like when Divine asked “who wants to die for art” in “Female Trouble.” I mean “The 300,” the latest in a long tradition of things whose name is a dramatic combination of a number and a “The.” The movie broke some box office records this weekend, and, if I may join in the thematic word play, pillaged over 70 million smackeroos from the chain wallets of our nation’s slack-jawed youths. What does it all mean? Isn’t America supposed to be weary of warmongering, tired of knuckleheaded pseudo-freedom fighters, sick of meaningless video game-style violence? Sure. We’re over Applebee’s and fast cars too. H. L. Mencken, you just have to keep being proven right, don’t you. Oh, you.

I haven’t seen the damn movie, but I have seen a blog post referencing a dramatically-lit “feature” from Men’s Health on the manly exercise habits of one of the stars. Lift tires, make muscles big for movie! Also the snarky reviews in the liberal media have been pretty entertaining. Hilarious, even. Is this the only way I can enjoy anything these days: by scrounging around in the sarcastic reactions to it? Well, no-one ever lost money overestimating my desire to look at rippling torsos on the internet or read witty put-downs of popular culture.

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THE FACTS SPEAK FOR THEMSELVES.

At least we hope they will, because that’s our approach to raising the $350,000 in online donations we need right now—during our high-stakes December fundraising push.

It’s the most important month of the year for our fundraising, with upward of 15 percent of our annual online total coming in during the final week—and there’s a lot to say about why Mother Jones’ journalism, and thus hitting that big number, matters tremendously right now.

But you told us fundraising is annoying—with the gimmicks, overwrought tone, manipulative language, and sheer volume of urgent URGENT URGENT!!! content we’re all bombarded with. It sure can be.

So we’re going to try making this as un-annoying as possible. In “Let the Facts Speak for Themselves” we give it our best shot, answering three questions that most any fundraising should try to speak to: Why us, why now, why does it matter?

The upshot? Mother Jones does journalism you don’t find elsewhere: in-depth, time-intensive, ahead-of-the-curve reporting on underreported beats. We operate on razor-thin margins in an unfathomably hard news business, and can’t afford to come up short on these online goals. And given everything, reporting like ours is vital right now.

If you can afford to part with a few bucks, please support the reporting you get from Mother Jones with a much-needed year-end donation. And please do it now, while you’re thinking about it—with fewer people paying attention to the news like you are, we need everyone with us to get there.

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